AKLAN IS A CREATIVE

WHEN YOUR BODY IS WAXED, YOUR SENSATIONS TAKE A NEW DIMENSION

The strategy behind this campaign is to emphasize how every sensation feels heightened and more intense on skin that’s been treated with Veet. By highlighting the ultra-smooth, freshly-waxed feeling, the campaign suggests that experiences—from the gentle brush of fabric to the warmth of sunlight—are intensified, transforming ordinary moments into sensory pleasures. This approach appeals to the idea that Veet doesn't just remove hair; it enhances your everyday by creating skin that feels irresistibly touchable and alive to every sensation..

Copywriter : Aklan Garcia

Art Director : Julien Lefèvres