How to announce a new ambassador
as timeless as controversial in France?
To re-launch its iconic Sneaker the Puma Suede, the brand enlisted legendary rapper Booba as the face of the campaign. To match the energy of such an iconic—and unapologetically bold—ambassador, we created a campaign as daring and unforgettable as Booba himself.
"Put history at your feet."
Timeless, unmatched, iconic. The Puma Suede has found the perfect ambassador:
The french rapper BOOBA.
PUMA PRESENTS : THE PIRATE SHOP
In order to relaunch the mythic SUEDE, Puma settles in a pop-up store just above the competitors.
During a special event, journalists and influencers are invited to the pop-up store at the same adresse has the competitors. But in reality, everything takes place... above the competition.
Copywriter : Aklan Garcia
Art Director : Jeremy Trecani