WHY BE ENNEMIES WHEN YOU CAN TEAM UP?

The arrival of Netflix in France transformed the landscape of French TV. Instead of competing against this giant platform, Canal+ (the biggest cinema and entertainment channel in France) chose to collaborate with Netflix and integrate it into its own membership plans. But how to announce that?
WELL, LET’S SAY THAT A SMALL “TUDUM” FROM THE PRESIDENT OF CANAL+ SAYS IT ALL.

Art Director : Anouk Bossois

Copywriter : Aklan Garcia